If I'm honest creating the background was a nightmare I originally wanted to take pictures and then edit them brighter but what I didn't realise is that no camera I had available to me was strong enough to capture the night sky. So I got a rough idea of what I wanted and then used photoshop to basically redraw the picture. I used a variety of different brushes and often changed the opacity and colour. It was quite a drawn out process. I think it could be better with more time changing up little bits or even experimenting with paint for the final packaging and I think in some parts of the image if you look closely it is obvious the image has been drawn but other than that l am quite happy with what I've come up with.
On the actual packaging I kept all the writing and graphics white much like the logo, so it would stand out against the background I've chosen. I really like the colouring I chose for the red wine as I think it's the most attractive and really stands out to the others as its so bright. Apart from the Nyx logo I kept most of the other text as simple as possible because you needn't draw attention to the unattractive (but of course important) information. The only think I decided to add to the background was the constellations. I did this because it's a key link to the logo name. Through the creation process I kept coming back to constellations and after putting them on the background I really liked it and thought it just added a little something to a fairly simple background.
Here I've included all the aspects to the packaging that follows through in each different design. The large white wine 'cut out' is exactly what it says. I was hoping to have a clear plastic over that part but still so you could see the actual bottle, as the wine itself is a huge part of my market. This certain cut out would only be available on the larger 6 bottle box. Now for more specifics, because you drink wine there are certain aspects you have to have displayed on the bottle/box to keep within the law. So you will see on this image I've included; drink aware, allergies, storage information, barcode, distribution, controlled appellation, volume, type of wine and the year. These are all aspects that must be visible to the buyer. I kept most of it bog standard, as you would see on any other wine. The type of wine and year I did a little research into such as the place my wine is produced matching with its name. Eg. I didn't want it to be made in France with an Italian name.
Above you can see a few of the ways in which I created the background. I just used different brush tools that fitted to that section of sky. I think this sky was the easiest to draw as after struggling with the last two I did it a lot more choppy and to me it looks slightly more obvious its drawn over but I still think it looks good.
Once I had down the process of how I wanted the package to look and go, it was fairly strange forward. I say this, that doesn't mean it took me two minutes to whip up. It took a while but I'm very happy with the outcomes. I used the same shapes obviously for the boxes and text just changed up the colour scheme on the sky really. I suppose I could've just changed the colour on the first image I did but I liked the thought of although the colour matches the wine, the background also matches to its sky. If that even makes sense, maybe it's just in my head it does. So anyway, here is my packaging for a bottle of rosé.
Again, here are my white wine package designs.
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