Packaging advertisments

Advertising and promotion!

For my advert I went through a variety of ideas, using a real wine bottle and ink to create a funky looking bottle of wine, different people and poses holding a wine bottle and many others and none seemed to quite fit to my style of packaging. So, I decided to go with what I know best which is the night sky. I went on photoshop and created what looks like a blast of different colours in the night sky, forming something similar to a nebula. I added speckles across to look like stars, much like I did with my packaging. I originally did all this with just different brush tools and a few different colours and then to make it stand out a little more I played around with the brightness and contrast. After that I changed the hue and saturation which gave me completely different colours and enabled me to match them to the different packaging. So the outcome was a different ad for each bottle of wine/different packaging. Once the background was down I just put in a blank black background to make it look like the night sky. Then the next step was typography.

I moved my background into illustratWhen doing the text I'd written a few ideas of slightly cheesy but sky related slogans. I came up with things like 'taste thats out of this world', 'a taste so strong it will make you see stars' and then 'Journey into outer space'. I quickly wrote out the text just to see what it looked like and decided that it suited the page. I went onto 'dafont' and looked at different texts but none really made me think that looked the best. This led me to just using a bog standard font on illustrator - Helvetica Neue, Condensed Black. I then changed the hight and length of the words so it would look similar to my Nyx logo (which is quite a tall text).

Finally I rearranged the text to how I wanted and changed the portrait final outcome to landscape (so I had both for any ads I wanted to place it in). Although its simple and in my opinion doesn't look the most professional I believe it fits well to my product as a wine based on the sky isn't the most sophisticated really, is it?
The image I used was from a series of photos I took of ink dropped into a wine bottle to create my drink. I originally actually did this by accident, I was simply adding the ink so the wine didn't look like water and had a little colour to it. But, upon seeing the slow drop it made and how amazing it looked I quickly scrapped that and had a mini photo shoot. I took a few photos with a white background and some with other backgrounds, and changed up the colour (often adding more than one to create different textures and colours).

Because I didn't want to miss the ink dropping This photo accidentally got my hand in as I was pouring and I found I liked this as well. A lot of accidents happened during this process but none of them bad! I'd say the experimentations were a huge success as it gave me a lot of ideas for my ad and a lot of material to work with. Here I changed up the background from white to a wooden background with a picture of a bar in the background It's hard to see as I placed it behind a frame as I didn't want it to be to bright - I was just trying different things to see how it looked, although it isn't the strongest background the photo of the wine and ink itself I think makes up for it. In the end I got rid of all backgrounds anyway to go against the one I created on photoshop. 

This is the wine bottle I ended up using in the end as the hand and bottle placement and drop of the ink just looked the best to me. I cropped out the rest of the background for my ad and enhanced and changed up the colouring as I went.

Here are my finals ads. 

For Rose wine.

For White wine.

For Red wine.

Finally! I placed the ads that I'd designed onto some images I'd taken when out and about. This was taken during our London trip, and I just replaced the posters already there with my own ad for Nyx, placing all three on the image. I think they work well together but they also work well without one another and don't need the other ad for it to make sense. 

(The original)

This photo was also taken in London, unfortunately it was taken on the trip back home when it was sufficiently dark. Nevertheless I placed my ads on the billboards to get the overall look. I think they really stand out against the darkness and it's kind of suitable for my product anyway. 

(The original)