Looking and sifting through thousands of different wine packages to inspire some ideas I came across a wine and spirits label designer, Stranger & Stranger. Though many wine buyers would buy the wine based on the vintage rather than the occasion, Stranger & Stranger threw caution to wind and went ahead with designing wine for the occasion instead. There are 22 striking designs in their series. Curious Beast was the first bottle I saw that straight away drew my attention, but when coming across the others some of those stood out even more. The Curious Beasts colours were actually a little muted compared to the others. But then again, if the most understated wrap can get my attention then clearly they're doing something right.
As you can see from the Curious Beasts package, the top was tied with an elastic band, which is literally as simple as you can get, but it looks great. The bottom is just two tabs joining together to hold it all on. Although it's very simple each bottle would take longer to produce so it probably wouldn't be viable for a larger company, but as long as you don't mind the extra time it would be reasonably for a very small producer. The finished product is more fun but it also creates more work.
Because wrapping a wine bottle is considered packaging rather than labelling, the government requirements are less constricting. That means it offers a good opportunity to think outside the box and let your brand explore and do it's own thing. A wrapped wine bottle can provide a lot more space to expand your brands story, for example, I found a wrapped bottle by Filirea gi, a homemade wine from Greece designed by Zafeiriadis Christos. The wrap completely illustrates the story of how their wine was made. Which is pretty hard to do in the confined space of a normal/traditional label. I personally think having an expansive and unique canvas opens up a lot of different opportunities.
The outside/packaging of the wine bottle is what makes it distinctive. With all the competition its very difficult to get your wine noticed. You might find that hiding the bottle in unique packaging will bring the attention it deserves.
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