I was staring at a blank piece of paper thinking how the H am I going to come up with something that will make a simple bottle of wine stand out?
Theres thousands of different wines and really it's the best brands that stand out but none of them really have a certain theme. So I thought about what I love. I really do love astronomy, you can look up into the night sky and see a galaxy with your naked eye. You can see cosmic structures that are millions of light years across and if you don't think that's cool then I don't know what to tell you.
I think for my target audience it is a great idea to have such a powerful and outstanding goddess as the symbol for my product. Because I'd decided on a name the next step was some sort of symbol to create the logo. When I was researching Nyx I came across a lot of moons (as she is the goddess of night) and decided, the simpler the better (take the Nike logo as an example, so simple but everyone knows what it is without even the name there). So I came up with a full moon and two crescents on either side (after many attempts).
I went through a variety of text styles before finally deciding to settle on one. Because there are so many different fonts I just chose what in my opinion fitted best against the logo. My logo ended up being white and the moons behind the text had the opacity taken down. I had to do this because of the nature of my packaging. The packaging is all rather dark other than the bright sections indicating what type of product it is. I thought it best to stick with white because it did stand out against the background. Although, that didn't stop me from trying and toying with other colours.
So the very first thing I did was just start doodling different nebulas and looking at night skies and I just knew that that was what I wanted to do.
So I knew I was doing an astronomy theme but what sort of name could I use for that? I thought of different constellations and what are constellations normally named after? Gods in mythology! So I was scouring through the constellations, different gods, goddesses and mythology symbols and came up with an abundance of ideas. Looking into each individual meaning I was looking at what would best fit my product. Thinking of this I started to think about goddesses rather than gods as my target audience would be aimed mainly at women. After looking through I found the goddess Nyx.
Nyx is the greek goddess of the night. This clearly fit perfectly with my astronomy idea. Although there isn't much on her when they do talk about her she is revealed to have exceptional power and beauty, so much so she is feared by Zeus himself. She stood at/near the beginning of creation and was one of the very first goddesses. A little into the background of her, she was born of Chaos, with Erebus (Darkness). Nyx gave birth to Aether (Brightness) and Hemera (Day). Later she also gives birth to; Mros (Doom, Destiny), Ker (Fate, Destruction, Death), the Hesperides (Evening, Sunset), the Moirai (Fates), the Keres, Nemesis (Indignation, Retribution, heavenly punishment for excessive hubris), Apate (deceit), Philotes (Friendship, Love), Geras (Old Age), and Eris (Strife).
Nyx is the greek goddess of the night. This clearly fit perfectly with my astronomy idea. Although there isn't much on her when they do talk about her she is revealed to have exceptional power and beauty, so much so she is feared by Zeus himself. She stood at/near the beginning of creation and was one of the very first goddesses. A little into the background of her, she was born of Chaos, with Erebus (Darkness). Nyx gave birth to Aether (Brightness) and Hemera (Day). Later she also gives birth to; Mros (Doom, Destiny), Ker (Fate, Destruction, Death), the Hesperides (Evening, Sunset), the Moirai (Fates), the Keres, Nemesis (Indignation, Retribution, heavenly punishment for excessive hubris), Apate (deceit), Philotes (Friendship, Love), Geras (Old Age), and Eris (Strife).
I think for my target audience it is a great idea to have such a powerful and outstanding goddess as the symbol for my product. Because I'd decided on a name the next step was some sort of symbol to create the logo. When I was researching Nyx I came across a lot of moons (as she is the goddess of night) and decided, the simpler the better (take the Nike logo as an example, so simple but everyone knows what it is without even the name there). So I came up with a full moon and two crescents on either side (after many attempts).
I went through a variety of text styles before finally deciding to settle on one. Because there are so many different fonts I just chose what in my opinion fitted best against the logo. My logo ended up being white and the moons behind the text had the opacity taken down. I had to do this because of the nature of my packaging. The packaging is all rather dark other than the bright sections indicating what type of product it is. I thought it best to stick with white because it did stand out against the background. Although, that didn't stop me from trying and toying with other colours.
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| I tried other colours (a magenta here) and just didn't think it looked right against the background and didn't really stand out as well either. |
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