Moet and Chandon

Moet and Chandon

'Success and Glamour since 1743'

 

I could hardly do a wine product and not acknowledge Moët and Chandon could I? Although yes Moët is champagne it's still very close to my product. I've chosen to research into Moët and Chandon not only because it's a favourite of mine but because of the style, cleaver marketing techniques and for the sheer fact that not many people will not know who Moët and Chandon are. It's got everything I want for my product so let's take a look shall we?

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I first chose to look at the rosé edition because it shows similarities to my idea as I would also like to take my bog standard product and make slight changes to accommodate the different taste - soon giving me my three products needed for the unit. Everything Moët do is classy and stylish and just plain appealing. That's what I want people to think when they look at my product, how pretty it is and appealing. I mean sure, the drink will be good but I want my packaging to be that eye catching that that's the first thought.  

 

Through all the products here you can always tell that it is by Moët and Chandon but each is slightly different to be more specific to the drink. That's exactly what I want! With the Moët product it's always the top of the bottle tha tide tidies that it's Moët. The sort bow that crosses around the bottle is a dead giveaway. Then a colour change and a slight name alteration and bamb it's a whole new product amazing. Just those simple small changes will make the target audience think it's completely new and give it a whole new interest factor. Simple, clever marketing.